So I had a question about this blog theme and I was delighted by this extremely creative a quarky waste of time. One thing I learned about effective marketing is delight the customer at every turn. This was actually fun for me even though it had nothing to do with what I am waiting for.

Thank you idol time,

Osahon

jonathanmoore:

No Handed Bike Moves

A professional display of 50 No Handed Bike Moves performed to “Golden Tree” by Martin Brooks.  Who knew the Official Federation of No Handed Bikes Skills had sanctioned over 50 moves?

Great way to stay in contact with people you meet a conferences. I’m planning on setting this up for SXSW contacts.

I’ve been researching going viral on youtube for quite some time. Every here and there you might get some new information but in all honesty it is not in your control. How ever these 5 tips are great conduits for learning how to have a great brand presence on youtube. Of these, I really believe effective storytelling is the key to having a successful social media strategy in all. Rememeber Social Media may seem like high school because it is a big popularity contest so do what the cool kids do.

Stay classy,

Osahon

5 Tips For Building Brand Channels On YouTube

These days, more and more brands are hopping on the YouTube bandwagon, but if you’re planning to start a YouTube brand channel you’ll want to do it right.  In herlatest episode of New Media Minute, Daisy Whitney provides some great tips, care of speakers at the OMMA Global Conference, for brands looking to build up their video content online.

Provide Value

Whitney quotes Eric Meyerson, Head of Video Advertiser Marketing at Google, on MediaPost’s VidBlog.  “You don’t have to create something every day or every week, but create something that brings value so people will come back and hit subscribe so the next time they are on YouTube they will come looking for you.”

Draw From Multiple Content Sources

Meyerson also explained at OMMA that many brands that have become successful on YouTube don’t necessarily produce all of their content on their own.  He says that they draw from multiple sources—content they produce themselves, content that they curate, and user-generated content created by fans.  Whitney discusses this further in the New Media Minute video below.

Find The Right Mix When It Comes To Quality

Whitney quotes Tammy Gordon, Director of Social Communications & Strategy at AARP.  Gordon says, “There is a sweet spot between something produced really well and something shot with a flip cam, but that middle ground between the two doesn’t work well on YouTube so we produce things really well done.”

Put Time Into Your Metadata

I can’t say it enough—putting the time into your metadata (i.e. your titles, descriptions and tags) is imperative if you want to succeed on YouTube.  Without this information, nobody will be able to find your videos in a search!  Whitney also points out the importance of captioning videos to make them accessible to those with disabilities.

Tell A Story

Finally, when creating branded videos for the YouTube audience you shouldn’t just make a commercial.  If you want to succeed you’ll have to tell a story.  Whitney quotes Bryan Boettger, Chief Creative Officer of ad agency The Buddy Group.  “It’s just a matter of finding out what the story is, whether it’s the founder’s story or what you do in the community or something else.”

via Social Times

#Kony2012 - This is one of the most important social media marketing plans of our time. Watch the video, it informs you on the issue and provides a solution and steps to make it happen. It is a long standing problem but with the advent of social media and key influencers that they have targeted they can implement this full out campaign to help bring down this vicious war monger Joeseph Kony. They understand the power of social media and the key issues plauging the world right now. I support the cause do you?!

L’Odyssée de Cartier (by Cartier)

Commercial Success:

I really think that Cartier did a great job with this one.

1st with their placement. They hit their target market right on the nose with all the major networks, ABC NBC and CBS at the same time. No matter what channel you would have changed it to during primetime you caught this commercial.

2nd with the Direction and cinematography with this video. They really took you into another world and perpetuated another reality for you to live in for 3 and a half minutes.

3rd with excellent product placement. Of course we knew it was a commercial but the placement was just subtle enough for someone to still enjoy the piece without having to get smacked with the tagline in the face.

That’s my critique of the week, First ever Commercial Success!

The History of Social Media from 1978 – 2012 [Infographic]